Xiaomi Teams Up With German Brand Leica to Create New Flagship Phone

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Xiaomi working on a flagship phone is the kind of news that can surely make your whole week better. We’re talking about one of the top Chinese phone manufacturers, and its phones have the advantage of also being regularly cheap.

Xiaomi itself made the announcement that it’s joining forces with Leica to develop a flagship phone that’s set to release in just a few months, according to Gizmochina.com.

The new phone will launch in July 2022

Without having a precise release date, we know that the new flagship is coming out sometime in July this year. Until now, the Chinese manufacturer has been dead silent about the specs of the upcoming device. But since we know that it’s a flagship, we can only expect some killer spec sheet. Xiaomi named the collaboration as a “long-term strategic cooperation.”

For those unaware, Leica is a German brand that develops cameras, optical lenses, binoculars, photographic lenses, rifle scopes, as well as microscopes. The company was first founded by Ernst Leitz over 150 years ago, in 1869. In 1986, Leitz changed its name to Leica.

Lei Jun, who is the founder, chairman, and CEO of Xiaomi Group, explained as marketscreener.com quotes:

Xiaomi focuses on creating the ultimate user experience, and has always hoped to explore the capabilities of smartphone photography to the extreme. Xiaomi and Leica agree with each other’s pursuits and ideas and appreciate each other’s advantages and industry. This cooperation will provide a strong boost to Xiaomi’s imaging strategy. During the cooperation, from optical design to tuning aesthetic orientations, the innovative technologies, product philosophies and imaging preferences of both parties have experienced unprecedented in-depth collision and fusion.

Luckily, we have very little time to wait until the upcoming phone comes out. We can expect only advanced hardware power.

Cristian Antonescu
Cristian is in love with technology as many of us. He has a vast experience as a content writer in the field. He's involved especially in the gaming area, where he covers the latest news in open-world, role-playing, and first-person shooter titles.