Twitter Blue Verifications Will Be More Expensive For Apple Users

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Twitter introduced a new fee for its Twitter Blue service that costs $8 per month and includes a blue checkmark to indicate that the user is verified. After users instantly misused the fake verification and fraudulently posed as public individuals and corporations, Twitter Blue subscriptions were temporarily suspended.
During the time that Twitter Blue was unavailable, Elon Musk made fun of Apple for its decision to stop advertising on the site. He even went so far as to dispute what he referred to as Apple’s hidden 30% tax, which he believed to be a secret. According to a recent article published by The Information, Twitter is now working to finalize its new pricing for its Twitter Blue service.

If you join up for Twitter Blue through the website, the monthly fee is $7. On the other hand, the Twitter app for the iPhone will charge you $11 per month to use it to sign up for an account. This higher pricing will balance Apple’s 30% fee for receiving payments through Apple’s platform by providing an additional revenue stream for the company. There is a documented history of several subscription-based services making an effort to avoid paying this fee. Customers are likely to be encouraged to sign up through the website as a result of the pricing differential.

Other corporations, such as Spotify, have previously charged greater charges on the iPhone than on the web, but this has often led to customer confusion as they do not understand why the pricing vary from device to device. Apple has no problem with businesses charging more for app subscriptions than they would for web-based ones.

Elon, the CEO of Twitter, and Tim Cook, the CEO of Apple, had a meeting at Apple Park not long after Musk’s original disagreement about the 30% app charge, and they came to the conclusion that there had been a “misunderstanding” regarding Twitter apparently being removed from the App Store. It is anticipated that Twitter Blue will restart its service on Friday.

Susan Kowal
Susan Kowal is a serial entrepreneur, angel investor/advisor, and health enthusiast.