TikTok Introduces Series Feature Allowing Creators to Monetize Premium Content

Photo by Solen Feyissa on Unsplash

TikTok is once again shaking things up on its platform by releasing a new tool called Series. This feature gives creators the ability to paywall their own premium content. Creators will be able to submit videos as part of a collection and then place a paywall in front of the material to make it accessible only to paying customers thanks to this new functionality. The most interesting aspect of this new feature is that it gives producers the ability to make videos that are significantly longer than the standard short-form videos that are hosted on the site. Videos can now be up to 20 minutes in length, and collections can include up to 80 videos in total. Producers will now have the flexibility to publish longer videos.

Although at the present this function is only accessible to a limited number of TikTok creators, the company has ambitions to expand the program so that it may accommodate a greater number of users in the not too distant future. In addition, the business indicated that it would be constantly monitoring the functionality and will make any required adjustments depending on feedback provided by users. This is a fantastic chance for content providers to boost their income, while also giving users a sense of satisfaction regarding the quality of the content they are paying for.

It was a wise decision for TikTok to expand into long-form video, as this opens up new revenue streams not only for the site but also for the creators who use it. Creators who, in the past, may have had difficulty generating revenue from their work might capitalize on this fantastic opportunity. In addition to this, it is an excellent method for TikTok to bring in new creators to the platform and to maintain their participation.

Taking everything into consideration, the Series function is an exciting new development for TikTok and its users. Creators and users alike are sure to find it appealing because it enables them to publish longer pieces of content and makes it possible to sell premium material. We can’t wait to see what kinds of content creators come up with and how the functionality of this new feature will develop over time.

Susan Kowal
Susan Kowal is a serial entrepreneur, angel investor/advisor, and health enthusiast.