Microsoft unveiled a whole new version of Bing last week that heavily utilizes OpenAI’s language model and operates in a manner similar to the popular ChatGPT app. Microsoft has been testing the new Bing in select markets for over a week, and it appears to have commercial promise. Reuters reports that Microsoft recently had a meeting with advertisers to promote the forthcoming Bing, in which the company promised a novel approach to the delivery of advertisements to consumers.
Advertisements in the new Bing will first take a very standard form. Microsoft plans to include the search engine’s standard advertisements into the new Bing chatbot. Each answer has a collection of Bing links in its footer for convenient access. It seems to be occurring right now if you ask Bing an inquiry.
Microsoft is working on a new ad format in which advertisements might be shown in response to a user’s search terms. The hotel industry is used as an example throughout the paper. Advertisements for restaurants in New York may appear in response to a Bing search for “best restaurants in New York .” These advertisements will be more visible to consumers since they will not be restricted to links in Bing’s results but rather may extend to occupy the whole top of the page.
The new Bing has piqued the curiosity of the tech world, and it may provide Microsoft with a viable alternative to Google’s search platform. Ad companies would want to get their hands on that type of attention, so it seems sense that Microsoft would attempt to monetize it by adding adverts. There is still uncertainty as to whether the new Bing can rival Google, which is now beta testing its own language model for search dubbed Bard.
After an early surge of enthusiasm, some reviews about the new Bing chatbot have been significantly less enthusiastic. In some cases, the AI has given out incorrect or fraudulent information, and in others, it has led to extremely uncomfortable talks. Microsoft is also attempting to enhance the bot’s ability to react more aggressively if pushed repeatedly by consumers. As the preview has only been out for a week, hiccups are to be anticipated; but, before the service can go mainstream and generate revenue, the corporation will likely need to fix these problems.
