Obtaining a degree in digital marketing through an online program will provide you with the ability to employ successful traditional marketing strategies as well as a comprehensive grasp of the fundamentals of digital communication. The American Marketing Association defines digital marketing as a broad term that incorporates a variety of approaches and platforms, with the utilization of computers and the internet serving as the most prevalent component. However, there’s more than meets the eye!
First things first: let’s get the basics out of the way with a description of digital marketing before we go headfirst into what you may anticipate graduating with from an online digital marketing degree.
What Exactly Does a Digital Marketing Major Mean?
By majoring in digital marketing, you will acquire the skills necessary to apply traditional marketing strategies to the Internet marketplace. Suppose you enroll in a degree program in digital marketing. In that case, you will acquire the knowledge and skills necessary for promoting a product and communicating with the appropriate individuals at the right moment and place. The Bureau of Labor Statistics of the United States of America forecasts that the job outlook for advertising and marketing executives will increase by 6% between the years 2022 and 2032, showing that there will be a consistent need for marketing professionals.
The following are examples of disciplines that might be included in a normal degree program in digital marketing (they could definitely be presented under different titles):
- Digital marketing: an introduction to the field
- The fundamentals of marketing
- The production of digital content
- Search engine optimization
- Understandings, techniques, and applications pertaining to digital marketing
- Data analytics for digital marketing
- Marketing on mobile devices
- Marketing using social media
A high school diploma or its equivalent, the American College Testing (ACT) or the Scholastic Aptitude Test (SAT), a personal essay, official transcripts from all previous educational institutions attended (high school or college), and letters of recommendation are typically required for admission to digital marketing programs. However, the requirements for admission vary from program to program.
There are now a lot of institutions in the United States that provide digital marketing majors with flexible schedules and the possibility to learn remotely. A degree in digital marketing earned through online study typically takes four years and a total of 120 college credits to complete. Explore the universities near you and find out what options they offer for online courses!
Career Opportunities Available to Students Majoring in Digital Marketing
Digital Marketing Manager
A digital marketing manager is responsible for the planning and management of marketing programs that are administered across digital channels in order to promote a company’s brand, products, or services. They are also responsible for supervising and training a group of associate digital marketers. There is a salary of approximately $74,000 per year on average.
Advertising Manager
The creation of advertising strategies that generate interest in and desire for a given good or service is the responsibility of an advertising manager. Additionally, they delegate responsibilities in order to guarantee that junior staff members design advertising campaigns that are unique and specific to the company. There is a salary of approximately $72,000 per year on average.
Search Engine Optimization Specialist
With the help of an SEO consultant, a website can be optimized to achieve higher ranks on search engines such as Google. In order to ensure that pages rank highly, they might collaborate with many stakeholders, such as editors, writers, developers, and other members of the marketing team. To put that into perspective, the typical annual wage is about $52,000.
Social Media Manager
Managing a company’s interactions with the general public through social media is the responsibility of a social media manager. Among their day-to-day responsibilities are the identification and utilization of social trends, the development of digital campaigns for community building, and the utilization of online engagement with clients. The annual pay amount could exceed $57,000 on average.
These are only a few of the professional prospects available today; as technology and society continue to advance, you can actually find even more options and opportunities.