GMMTV’s 2025 lineup reveal became a milestone event for the Thai entertainment industry after the company introduced the Girl Rules Series, a high-profile slate of GL dramas designed to push the genre into mainstream global markets. The live presentation drew 2.5 million concurrent viewers, the highest in GMMTV’s history.
The Girl Rules Series serves as GMMTV’s centerpiece for 2025, showcasing bold storytelling, premium production, and star-driven pairings.
Standout titles announced:
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Pluto – GL sci-fi romance starring NamtanFilm
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The Loyal Pin – sequel developments expanding the beloved franchise
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New projects centered on popular pairings MilkLove and FayeYoko
The announcement sparked immediate social media momentum. #GirlRulesSeries held the No. 1 spot on Thai X for six consecutive hours and trended across Vietnam, the Philippines, Japan, Indonesia, and Brazil.
Why this slate matters:
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GL dramas are experiencing rapid international growth
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Western streaming platforms are actively licensing Thai LGBTQ+ titles
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GMMTV is investing in larger budgets, writer’s rooms, and long-term pair branding
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The lineup mirrors the BL global breakout model from the late 2010s
Industry analysts predict 2025 will be the breakout global year for Thai GL content, with GMMTV positioned as the market leader. With strategic distribution deals, higher production quality, and an expanding international fanbase, the Girl Rules Series may become one of the most impactful Thai entertainment exports of the year.