Fashion and lifestyle companies that take pride in their ability to innovate are looking to the high point of futurism, the metaverse, to expand their product lines and expand their customer bases. The music, art, and fashion sectors are migrating to the virtual world in order to increase their visibility, widen their impact, and broaden their income streams as the digital environment continues to evolve at a breakneck speed.
Through the use of augmented and virtual reality, individuals may immerse themselves in an alternative world where they can interact with others, play games, and see things through the eyes of their digital avatar. In the fashion business, there have been many occasions when the metaverse has been exploited to benefit this industry, here are some relevant examples:
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