Spotify Is Trying To Make Non-Fungible Token Sales Easier—For Some Artists

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Spotify is experimenting with a new tool that enables artists to advertise their NFTs under their own profiles, which is currently being tested. Currently, only a tiny number of artists may use the new feature, according to the firm. Qualified Android users in the United States may participate in the trial right now.

Third-party NFT services are being promoted by a limited set of musicians using Spotify’s artist accounts in a trial. They often run a variety of tests in order to enhance the experiences of artists and fans. Some of these exams pave the path for more extensive experiences, while others just serve to teach valuable lessons.

The artists’ profile pages will allow those taking part in the trial to see a preview of a limited amount of NFTs. It is now possible for users to discover more regarding a certain NFT and buy it via a third-party market. During this pilot, Spotify claims that it will not be charging any fees.

As a result of demands from its business partners, the corporation is undertaking a test. A Spotify spokesperson said that the testing is part of the company’s ongoing commitment to helping artists engage with their audience both online and offline.

Instagram previously stated that it would begin exploring NFTs with chosen individuals in the United States, joining Spotify in the race to implement NFTs on its service. People participating in the test may now distribute NFTs they’ve manufactured or purchased. Your Instagram newsfeed, Stories, and messages are all places where you may post these NFTs. A digital collectible may be shared on Instagram without incurring any expenses by publishing it or sharing it. Eventually, Facebook hopes to provide NFT functionality.

Over the last year, Spotify has already been trying to improve the visibility of musicians. Earlier this month, Spotify + Shopify announced a partnership that would enable its artists to sell products straight to Spotify users via their Shopify storefronts.

William Reid

A science writer through and through, William Reid’s first starting working on offline local newspapers. An obsessive fascination with all things science/health blossomed from a hobby into a career. Before hopping over to Optic Flux, William worked as a freelancer for many online tech publications including ScienceWorld, JoyStiq and Digg. William serves as our lead science and health reporter.